Use psychology to sell more in 2 minutes

Read time - 2 minutes

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Hey Everyone 👋

The largest companies on 🌍are programming you to buy their products using psychology-backed advertising techniques that make them irresistible and easy to buy. 

In the next 2 minutes, you'll learn how to harness these techniques to make your top line explode 🚀🚀🚀and to avoid falling victim to these practices as a consumer.

Let's go!

Framing Effect:

Copywriters are intentional about framing specific stats or product features. For example, Imagine if the ad below read: ".01% of Viruses Survive Clorox!" Statistically, it's true, but it places the prospects' focus on the germs, NOT Clorox's efficacy.

Lesson:

Highlight and DOUBLE DOWN on key features or stats to hammer them 🔨 into your customer's mind to reduce buying friction.

How to avoid it:

1. Invert statistics

2. Do more research (what viruses doesn't Clorox kill?)

Cashless Effect:

Every time we hand over our cash, we experience psychological pain. But companies like Amazon learned there is significantly less pain from non-cash payment methods. The 1-Click checkout was a stroke of genius to pump up sales.

The cashless effect is more powerful than most realize; for example, an MIT study proved concert-goers would pay 72% more for the exact tickets if they didn't have to use cash.

Lesson:

As an operator, you need to make your checkout process as simple and painless as possible, and you'll enjoy higher conversion rates.

How to avoid it:

When using a credit card or 1-Click checkout, remember that you're spending real money. It should feel as painful as parting with cold hard 💵💵💵.

Decoy Effect:

The human mind🧠 is exceptional at comparing two items, but adding a third option causes a short circuit in logic. The mind starts comparing options against one another, searching for the best deal rather than what will satisfy needs. A classic example is movie theatre popcorn.

Using the image above, even if you only wanted a small popcorn, the "value" of the large makes it difficult to pass up. Suddenly you're spending $4 more because it's a "better deal," not because you're hungrier for more popcorn.

Lesson:

Use a decoy to grow your average order value (AOV) and enhance key metrics like CAC/LTV, revenue, profit margin, and more.

 How to avoid it:

Remember to focus on your NEEDS, not the highest perceived value, when choosing beteen three purchasing options. One of them is undoubtedly a decoy designed to encourage irrational spending.

Quick Summary:

To compete with top brands, you need to think like them. Incorporate psychological principles into your marketing and pricing to gain a competitive edge in your market because if you don't, your competition will -- and that means you'll lose.

Work with Barrett

Brightline Media:

We help companies secure high-quality backlinks to improve traffic and digital authority.

Client Example:

We started working with this client in March 2022. They have particular needs in the healthcare niche. My team sourced country-specific healthcare websites and wrote and placed guest posts...check out that vertical line! 🚀🚀🚀

Please email me at [email protected] with any questions, feedback, ideas, or opportunities!

Thanks for reading!