This Strategy Sells $50,000 Deals to Big Companies

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This Strategy Sells $50,000+ Deals to Big Companies

Without the backing of a big brand selling to large companies seems impossible. But learning to navigate the red tape and bureaucracy of big companies opens the door to $50,000+ pay days for startups and SMBs — a game changing opportunity.

Here's what you need to know...

Take the position of the buyer:

Choosing to "bet" on a small vendor for a $50,000+ project is risky for decision makers. They can be fired or demoted if the project goes south. Driven by self-preservation the less risky option is work with other big companies — upper management understands that logic.

It's a hard challenge to overcome.

Use the 4 Step Startup Sales Strategy to rise above emotion and faulty logic:

1. Business Knowledge

Speak to your prospects as the business owner as opposed to a salesperson. This helps create unequal footing and gives you the opportunity to speak authoritatively about the financial and operational impacts of your service. Speak in business outcomes only.

Goal: Establish industry intelligence.

2. Domain Expertise

Share unique opinions and insights with confidence. Discuss future implications of new regulation, technologies, etc. Lastly, deliver 2-3 FREE ideas for how they can improve their current situation. Be consultative and conversational — do NOT hard sell.

Goal: Give FREE consulting.

3. Acknowledge and Reassure:

Illustrate a clear understanding of the risks and concerns they may have about buying from you. Nothing makes you more likeable than elite self-awareness. Dispel fears through personal guarantees, clear next steps and post sale plans.

Goal: Fears and objections faced head on.

4. Look legit

Large transactions require multiple sign-offs. Most likely over 50% of the signees will hear your pitch second hand. Make it easy for your advocate to deliver your value prop through striking collateral, a great website and attention to detail.

Most deals die in this stage — you must avoid looking "small and risky" at all costs.

Goal: Make your advocate excited to present your solution.

The 4 Step Startup Sales Strategy helps SMBs and startups consistently close life changing deals with large companies.

Don't be intimidated, be methodical.

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Keyword Targeted: On-Page SEO

1. In the Title tag

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