Get rich and love your business [2 minute read]

Read time - 2 minutes

Recommended Reading: Brian O'Connor's Newsletter

Customers don't buy when they need effort to know why your solution is their best option.

So, my buddy, Brian, is on a mission to help founders & business owners differentiate their business to get customers to buy, quick.

He's advised 30+ Fortune 500s on how they get most customers and shares these lessons with you in his free weekly newsletter. Each week you get actionable tips to differentiate your business and get customers to buy.

Join 11,263 founders & business owners here (for $0):

Hey Everyone 👋

I've spent seven years as an entrepreneur bootstrapping two $1M+ companies, and the most important lesson I've learned:

Prioritize cash flow > everything else.

The wealthiest and happiest entrepreneurs who love their business focus on cash flow because:

• It reduces stress

• Bridges current and future needs

• Enhances allowable margin of error

• Makes dollar cost averaging easy

• Lets you jump on asymmetric investment opportunities

Instill these three values to maximize cash flow and love 💖 your business:

Low Overhead: 💵

Let expenses get out of control, and you'll despise your business. This is precisely how it happens...

With bills to cover, the logical step is to say "yes!" to every opportunity that comes your way. After all, money is green. Wrong! Servicing one-off customers has unintended consequences like lack of focus, low scalability, and slow growth. That extra revenue never finds its way to the bottom line and only worsens your overhead woes.

It's a vicious cycle — here's how to avoid:

• Service ideal customers only

• Use vendors or overseas talent ($5-10/hr.)

• Only scale with profitable cash flow (no or minimal debt!)

• 1-2 marketing channels (3-5 channels means you're average everywhere)

• Hire FTE's only when ready (there are TONS of hidden costs)

Recurring Revenue: 📈

Imagine starting next month with $25k or $100K already booked. That's the power of recurring revenue — acquire a customer once and get paid multiple times. Growing your business becomes much easier (and more valuable) when compounding works for you.

The most relaxed business owners I've met have loads of recurring revenue — it's the only guaranteed way to lower your blood pressure as an entrepreneur.

Business models with recurring revenue:

• Agency business

• Software-as-a-Service

• Home service (annual/seasonal contracts)

• Regulatory requirements (scheduled certifications)

• Government contracts

• Subscription/Memberships

Lock in future revenue — and then keep adding more.

Productizable: 📦

Build a product or service that can be sold to 10,000+ customers. There may be slight alterations, but 90% of the delivery should be identical. Great businesses increase marginal cash flow with each new customer added. Without a scalable offering adding new customers will lower your profit per customer.

Doing more work for less money isn't smart.

Summary:

Spend 6+ months focused solely on improving cash flow — and I GUARANTEE you'll be happier and have a better business to show for it.

Work with Barrett

Brightline Media:🚀🚀🚀

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Please email me at [email protected] with any questions, feedback, ideas, or opportunities!

Thanks for reading!