You need this to win SEO in 2023 🚀🚀🚀

SEO is changing rapidly, read this to avoid getting left behind.

Read time - 2 minutes

Hey Everyone 👋

Let's chat about backlinks and SEO in 2023.

Website content and blogs are becoming commoditized — This makes backlinks even more important.

Think about it...

How will Google determine which websites to show for a query if the content becomes undifferentiated? They'll default to whichever site has the most authority. Backlinks are "algorithmic votes of confidence" that signal authority in a big way!

So if you want to win SEO in 2023, here's everything you need to know about identifying solid backlinks:

Domain Authority (DA)

  • A metric developed by Moz that predicts how well a website will rank in search engine results.

  • A higher DA indicates a more authoritative and trustworthy site, making its backlinks more valuable.

  • SEMrush and Ahrefs also provide this metric in an easy-to-use and understandable dashboard.

Page Authority (PA)

  • Similar to DA, but focuses on the authority of a specific page rather than the entire domain.

  • Higher PA means the backlink from that page is more likely to impact your rankings positively.

Relevance

  • The degree to which the linking site's content relates to your site's content or niche.

  • More relevant backlinks are generally more valuable, indicating a natural connection between the two sites.

  • A relevant site helps provide context to Google making the link more valuable and effective.

Link Placement

  • The location of the backlink on the linking page (e.g., within the main content, sidebar, or footer).

  • Backlinks placed within the main content, surrounded by relevant text, are generally more valuable.

Anchor Text

  • The clickable text for the backlink can influence the keywords you rank for.

  • Ideally, the anchor text should be relevant and include a variation of your target keyword.

  • Maintaining a natural anchor text profile is critical — think 50/50 between target keywords and brand name/generic text (click here, etc.); otherwise, it can hurt your website authority if it appears “too perfect.”

DoFollow vs. NoFollow

  • Dofollow links pass link equity, while nofollow links do not influence search engine rankings.

  • Dofollow backlinks are generally more valuable, but a natural link profile should include a mix of both types.

Referring Domains

  • The number of unique domains linking to your site.

  • A diverse range of referring domains indicates a more natural and robust backlink profile.

Link Velocity

  • The rate at which your site gains new backlinks.

  • A consistent, gradual increase in backlinks is ideal, as it indicates organic growth.

Link Quality

  • The overall quality of the websites linking to your site is based on factors like authority, relevance, and content quality.

  • High-quality backlinks are more beneficial for your site's rankings and reputation.

Spam Score

  • A metric developed by Moz estimates the likelihood of a website being penalized by search engines for manipulative link practices.

  • Avoid backlinks from sites with high spam scores, as they can negatively impact your rankings.

Hope this was helpful!

Barrett

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