1.5x Your Cash Flow in 2 minutes

Hey Everyone 👋

Have you accidentally entered the lending business? Here's what I mean...

Every time you sell your product/service and don't immediately collect cash, you've effectively given a loan to your customer — often with 0% interest. This culminates with a cash crunch and waiting by the mailbox for checks to arrive (miserable) for survival.

Poor cash flow and cash management are the top reasons any business fails, so make cash your top priority! Here's how...

These 3 tactics improved my cash flow by 50% and will do the same for you:

Raise Prices:

The fear of losing good customers due to (reasonable) price increases isn't grounded in reality. If you deliver on your service, the switching costs/time are more painful than an increased rate.

How: Communicate with customers frequently to de-commoditize yourself with solid relationships.

Why: Every additional dollar captured flows straight to the bottom line. For example, If your margins are 20% and you raise prices by 10%, that's a 50% increase in cash flow as it doesn't cost anything to earn the additional revenue🤑🤑🤑.

Organize Payables:

Remove that uneasy feeling of wondering how tomorrow's cash position will look by eliminating random bill pay.

How: Only pay expenses via credit card or ACH on the 5th and 25th of each month.

Why: A rhythmic relationship between payables and receivables empowers management to make quick decisions because they have confidence in their cash position.

Lower Overhead:

Even the most diligent operators find expenses that can be trimmed because they've added little or no value.

How: A quarterly review of every line item is critical. Cut anything without clear value.

Why: Random expenses drain cash flow and have no calculable ROI — it's illogical to keep them going. A simple Profit and Loss, with clear attributions, allows management to focus on playing offense instead of defense.

Industry Leaders Have Cash:

To be an industry leader, you need to have a dominant cash position. In fact, the most efficient companies across all sectors have 300% more cash on hand. Improve your cash flow using these tactics, and I guarantee anxiety will melt away and your bank account will be much fatter.

Cool Project Alert: 🚨🚨🚨

I've been working on a programmatic SEO case study with WhaleSync, which recently closed a $1.8M seed round led by Y-Combinator. Their data syncing software passes data between Airtable and Webflow to create 1000s of keyword-specific web pages instantly.

This case study is focused on a digital service attempting to rank locally in 100s of US cities by building targeted landing pages derived from a data set (that makes it "programmatic").

I'll keep sharing more on this, but the early results are awesome, so I felt compelled to give a sneak peek 👀.

Results so far — started only 3 weeks ago on 1/10/23

Clicks: 2.42X increase

Impressions: 8.28x increase

Keywords Ranking: 217 (up from 25)

Service businesses and some SaaS companies can really benefit from programmatic SEO. To see if programmatic is a fit for your business, let's chat about it!

Work with Barrett

Brightline Media:

We help companies secure high-quality backlinks to improve traffic and digital authority.

Please feel free to email me at [email protected] with any questions, feedback, ideas or opportunities!

Thanks for reading!