1-Minute SEO Tip that will Turbocharge Your Traffic

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1-Minute SEO Tip that will Turbocharge Your Traffic

Within the last 6-months, I've noticed an uptick in SEO interest. My gut tells me companies are having a hard time justifying their PPC ad spending with tougher privacy settings from Apple. 

The long-term focus on building "equity" into web presence is becoming more popular with startups/SMBs for website SEO and personal branding. 

With that said, I want to share this 1-minute SEO tip that is CRUSHING it lately (and is guaranteed to work for you too):

Target Long-Tail Keywords

A common SEO mistake is pursuing the "obvious" keywords with loads of search volume (and competition). But, without a robust backlink profile and substantial supporting content, you'll be beating your head against the wall. 

You need faster wins. 

Dial in on targeting keywords with 3+ words in them for less competition, and ironically, higher conversions. 

Yes, easier and more specific searches are closer to the dollar. 

Example: 

Hard: Honda SUV 

Easy: Honda 3rd Row SUV 

"Honda SUV" implies it's the beginning of the car-buying journey, AKA the top of the funnel. The prospect is in a research phase, hoping to compare and contrast different Honda SUVs to learn what they need. Because the search is broad, it has high volume, low intent, and high competition, making it hard to rank for.

"Honda 3rd Row SUV" is a specific search and implies the prospect might be looking for a car to purchase rather than compare/contrast. This search is more detailed and has low volume, high intent, and low competition, making it easier to rank for and closer to a sale.

You shouldn't avoid high-competition keywords altogether, but it's never the place to start your SEO journey. Instead, use long-tail keywords to improve traffic and conversions, then reinvest into more content/links to go after top-of-the-funnel keywords. I recommend using the SEMRush Keyword Magic Tool to look for long-tail keywords.

Dropping the ego and focusing on the money will skyrocket traffic and results!

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